In the near future, I would like to include photos of men, cross-dressers and transgender women in our products. I love that our customers are men as well as women and I want everyone to feel included. “They are always so ashamed when they email me, and often apologize for asking about sizing or product details. I like to repost photos of my customers in our products because they always look so happy.”Įlinor also adds that it was a pleasant surprise to discover how many male customers she began to receive. They aren’t being excluded and they aren’t being forced to squeeze themselves into ill-fitting clothes when they purchase from us. “They put so much trust in our designs and I receive daily emails and messages from both men and women saying that they have never been able to find stockings and corsets in their size, and they are so grateful to be able to own these kinds of pieces. The message came through loud and clear to customers, she says. Since The Nylon Swish has begun manufacturing their own garments, Elinor says the positive response has been overwhelming. “The term ‘plus’ just says to me that we are bigger than we ‘should’ be – bigger than the ‘norm’ – and it’s not a term that we like to use.” Instead, Elinor has opted for the term ‘queen-size’. It was also important, she adds, to drop the term ‘plus-size,’ which can often have negative connotations. A lot of the time manufacturers refuse to go bigger than XL, so I really have to work hard to convince them to even just make a sample.” For example, I would love to release stockings in a variety of skin tones, but this is something I’m finding very hard to do. Many of them don’t want to produce items that I contact them about because they don’t think they will sell. “Dealing with manufacturers who don’t get what I’m trying to do is my biggest challenge. “I decided to get my own products made, and the rest is history,” she says, adding that for the past year and a half, getting manufacturers onboard hasn’t always been easy. For me, that moment changed everything, and I want other women to have that moment. I looked in the mirror and liked what I saw for the first time I felt empowered. I also remember the moment I put on a corset, bullet bra and stockings. “I remember hating my body, hiding behind people when a camera appeared and refusing to go clothes shopping. I know the feeling of finding a shop or a brand that stocks clothing designed especially for my size range – it feels incredible, and I wanted to put queen-size woman at the center of my brand, I wanted it to be for them, rather than treating them as an afterthought or inconvenience,” she says. “I know that I’m not alone in thinking this because I’ve heard it from my friends and customers too. She’d grown tired of seeing beautiful designs that only went up to a size 14 or 16, saying that it made her feel like she didn’t deserve beautiful lingerie and clothing.Ī post shared by The Nylon Swish Lingerie on at 3:09am PDT Elinor too, struggled to find the products in larger sizes, so decided to do something about it. She began receiving emails from women like Christina, swooning over the products she stocked but failing to find them in sizes that fit them. It was something Elinor says no one else in Australia was doing at the time. “I got a lot of traction through the blog and decided to launch my own online shop reselling brands from around the world.” “I started a blog around six years ago where I documented the history of certain garments, sizing and styling advice, posted reviews of brands and generally waxed lyrical about retro and vintage undergarments,” she says. It’s a common concern in women’s fashion, and one that owner and designer of The Nylon Swish, Elinor Lloyd-Philipps has set to resolve with her line of ‘Queen-sized’ lingerie a brand that focusses on undergarments not just designed to fit curvier women, but to make them look good too. “I went from shop to shop and spent hours online looking for something that was not just pretty, but would fit my size 18 body. “About six years ago I was bridal shopping, looking for a gorgeous bathrobe to wear while I was getting ready, something feminine and beautiful to wear under my dress,” says Sydney-based Christina Miller. “I wanted to put queen-size woman at the center of my brand.”
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